Why WTR DR Joined Purple Standard

Better Reach. Bigger Crews. Same Consistency.

Pool service works best with a consistent schedule. A tech who sees the same pools every week knows how each one normally runs. They notice the filter pressure creeping up, or a pump that sounds like it needs work.

That kind of schedule expanded once WTR DR joined Purple Standard. They rebuilt routes around geography, so crews work one part of the map at a time. Optimized routes mean more time at the pool. Customers on a weekly plan get the same day every week, and when something breaks, a truck is usually nearby to respond.

WTR DR’s weekly customer base has roughly doubled over the year, making more work in the same neighborhoods. It reflects our commitment to quality work and our decision to bring on partners in Purple Standard who share that vision.

What Purple Standard Saw in WTR DR

WTR DR started because they had seen enough bad pool service providers taking shortcuts and mistreating customers. Joining Purple Standard gave the company tactical improvements to help further this vision to bring a new way of pool service to Tampa Bay and Central Florida.

• Scheduling and routing software
• Equipment and vehicle upgrades
• Expanded technician training and onboarding
• Marketing support across Tampa Bay

New software helped restructure the routes. New techs came on with training, and the trucks carry better equipment than they did a year ago. Purple Standard handles the back-office systems behind the work, allowing WTR DR’s licensed crews to focus on serving customers.

Certified Techs and Commercial Pools

Commercial work has driven much of our growth over the past year. Commercial pools call for credentials beyond residential service. The WTR DR team holds certifications for both commercial and residential.

The commercial side covers HOA amenity pools, apartment community pools, and other properties across Tampa Bay and Central Florida where many people use the pool at the same time. Those pools get cleaned regularly about three to five times a week instead of once. Our commercial services include health-code compliance inspections.

Pool Service is an Essential Field Service

Purple Standard is a group of integrated, essential field service companies working across Tampa Bay and Central Florida. We are proud of our flagship lineup, including:

• ACE Septic & Waste: septic and wastewater
• Boyette Pump & Well: well systems and water pumps
• Purple Current: commercial electrical
• Brisa Climate: HVAC, refrigeration, and ventilation
• Tyrian Roofing: residential and commercial roofing

A pool has natural overlap with much of the equipment and property types that other services support. As your trusted pool service provider, we take great pride in recommending our sibling companies with confidence. 

Each company under Purple Standard runs its own trade and holds to the same pledge: clear communication, technology that improves the work, and professionalism on the job.

When a job calls for more licenses than one company can legally handle, Purple Standard offers integrated, collaborative solutions that simplify the process for our end customer…you!

The Year Ahead

The route keeps expanding, and building up the crew is what makes the vision possible. More techs mean more ground covered, with each crew responsible for its own area.

Residential service stays at the core of the business, while the commercial side is where WTR DR is rapidly growing. And while we call Land O’ Lakes home, we are ready to send our trusted crews wherever our customers are growing tired of expensive, unreliable pool companies. 

Get in Touch

WTR DR pool service covers weekly cleaning, equipment repair, and commercial accounts across Tampa Bay and Central Florida. Call (813) 429-8737 or visit wtrdr.com to talk about your pool. 

WTR DR provides pool service across the Tampa Bay area. Powered by The Purple Standard.

License CPC1461560.